Welcome!

I’m Juliana.

A little bit about me:

I'm a New York City native, a Temple University graduate, a social/digital media professional (currently The New York Times, formerly Rolling Stone, VICE, The FADER), a crossword puzzle constructor (Black Crossword), and a maker of clay jewelry (Pache Studio).

I love a quirky hobby, an interesting talent, shared humanity, being in awe and playful uses of language.

With experience in social media management and strategy, I have a deep understanding of what engages audiences, how to organize and execute a thorough digital rollout, and how to apply learnings to future planning.

I believe in having — as much as possible — something valuable to offer audiences, and giving them the opportunity to connect with that offering. I think generosity is an underrated social strategy and entitlement (i.e., “this is cool because we say it is”) is an overused one.

How can we stand out and engage our audience in a way that feels mutually beneficial? I always ask myself this question while workshopping ideas.

If you’d like to chat about an opportunity to work together, please reach out via the contact form below.

Work experience

- Social media strategy
- Content ideation
- Copywriting
- Scripting

  • Writer/Editor, Social Creative, Marketing (2025 - present)

    The New York Times

  • Social Media Director (2021)

    Rolling Stone

  • Senior Social Media Editor (2020), Freelance Social Media Editor (2022)

    VICE

  • Social Media Director (2016 - 2019)

    The FADER

Download my resume

Work: Social Creative, NYTimes

For @mynytimes and @nytgames
- Content ideation, development, scripting and copywriting

  • mynytimes
    Pitched, developed, interviewed subject

    View

  • mynytimes
    Pitched, developed, interviewed, structured narrative

    View

  • mynytimes
    Pitched, scripted, wrote caption

    Watch

  • nytgames
    Scripted, wrote caption

    Watch

  • nytgames
    Pitched, developed, wrote copy

    View

  • nytgames
    Pitched, developed, scripted

    Watch

  • nytgames
    Scripted, developed, wrote caption

    Watch

  • mynytimes
    Scripted, wrote caption

    Watch

  • mynytimes
    Scripted, developed, wrote caption

    Watch

  • mynytimes
    Scripted, wrote caption

    Watch

  • mynytimes
    Pitched, developed, scripted, wrote caption

    Watch

  • Pitched, developed, interviewed, structured narrative

    View

  • nytgames
    Scripted, developed, wrote caption

    Watch

  • mynytimes
    Pitched, developed, interviewed, structured narrative

    View

  • nytgames
    Developed, scripted

    Watch

  • Developed, scripted

    Watch

  • Wrote caption

    View

  • Organized narrative, wrote caption

    View

Editorial content packaged for social media

I’ve worked closely with editorial and design teams to package stories across social platforms.

Cover rollouts
- Spearheading social strategy, copywriting and formatting

Brand and campaign work

  • Netflix's “Con Todo”

    From March 2020 to December 2020, I worked as a writer for Netflix’s Latino/a/x-focused vertical, Con Todo. I pitched and wrote social media content promoting shows and movies related to Latin American culture.

  • Nike's “Community Champs”

    In 2021 I worked with See Me Creative as a freelance social copywriter for their partnership with Nike. The “Community Champs” campaign highlighted local leaders and creatives in the New York City area.

  • Russell Athletic

    In 2018, I spearheaded social copy and strategy for Russell Athletic’s partnership with The FADER to promote their Heritage collection. In January 2020, I assisted the brand again, this time as a freelancer with the LEDE company, maintaining their social media for a short period before they filled a full-time position.

  • Spotify

    In 2018 Spotify partnered with The FADER for several “fireside chats” during FADER Fort at SXSW in Austin, Texas. I spearheaded social media copy and promotion, as well as live-posting throughout the chats. Additionally, I hosted one of the two panels with industry professionals.

  • New Balance

    Over the course of several years, New Balance partnered with The FADER for various activations and editorial projects, such as FADER Fort at SXSW, as well as their “Never Stop Exploring” campaign. I led the social copy creation for these partnerships.

  • Visible Wireless

    Visible Wireless partnered with The FADER in 2018 and 2019 for several activations in New York City, with artists such as Questlove and A$AP Ferg. I led the social copy creation as well as social strategy/promotion and distribution for these events.

  • YouTube Music

    In 2016 YouTube Music partnered with The FADER for “See in Blue,” a documentary spotlighting the rise of global superstar Dua Lipa. I led the social strategy, copy and digital distribution for this project.

Entrepreneurial projects

Black Crossword

Black Crossword is a free daily mini crossword puzzle that places emphasis on terms and clues from across the Black diaspora. New puzzles are available daily on blackcrossword.com. My first book of puzzles is available via Amistad/HarperCollins. The second book was released in June 2025.

Learn more

Pache Studio

Pache Studio is a handmade clay jewelry line, with a focus on lightweight and hypoallergenic materials.

Learn more

Skills & Education

    • Tools:
      SocialFlow, SproutSocial, Later, Buffer, Hootsuite,

    • Tools:
      Google Analytics, Google Search Console, Parse.ly, Chartbeat

    • Tools:
      Airtable, Google Suite, Slack, Google Teams, and common sense :)

Let’s work together!

Reach out via the contact form or by email: julianaopache@gmail.com