Welcome!

I’m Juliana.

A little bit about me, before we get into the Work of it all!

I’m a New York native (Hollis, Queens!), a Temple University graduate (Class of ‘14), a social/digital media professional (formerly Rolling Stone, VICE, The FADER), a crossword puzzle constructor (Black Crossword), and a maker of clay jewelry (Pache Studio).

I love a quirky hobby, an interesting talent, shared humanity, being in awe, and language. I’m always striving to learn and do more.

Now, for the Work of it all:

With experience in social media management, content creation, and strategy, I’ve gained the ability to zoom out and as well as zoom in. I have a deep understanding of what engages audiences, and the communication styles that might draw them in or turn them off.

I believe in having — as much as possible — something valuable to offer audiences, and giving them the opportunity to connect with that offering.

How can we stand out and engage our audience in a way that feels mutually beneficial? I always keep this question close to me while workshopping ideas.

If you’d like to chat about an opportunity to work together, please reach out via the contact form below.

My work experience includes:

- Social media strategy
- Digital formatting and distribution
- Content creation
- Copywriting
- Event coverage

  • Social Media Director (2021)

  • Senior Social Media Editor (2020), Freelance Social Media Editor (2022)

  • Social Media Director (2016 - 2019)

Download my resume

Cover rollouts I’ve worked on
Spearheading social/digital strategy

Major rollouts require high-level attention to detail, organization, and seamless workflows across departments.

Ask me about my spreadsheets. :)

Editorial content packaged for social media

I work closely with editorial and design teams to seamlessly package stories across social platforms.

Client and campaign highlights

  • Netflix's “Con Todo”

    From March 2020 to December 2020, I worked extensively with Netflix’s Latino/a/x-focused vertical, Con Todo, to propose and create social media content promoting the streamer’s shows and movies related to Latin American culture.

  • Nike's “Community Champs”

    In 2021 I worked with See Me Creative as a freelance social copywriter for their partnership with Nike. The “Community Champs” campaign highlighted local leaders and creatives in the New York City area.

  • Russell Athletic

    In 2018, I spearheaded social copy and strategy for Russell Athletic’s partnership with The FADER to promote their Heritage collection. In January 2020, I assisted the brand again, this time as a freelancer with the LEDE company, maintaining their social media for a short period before they filled a full-time position.

  • Spotify

    In 2018 Spotify partnered with The FADER for several “fireside chats” during FADER Fort at SXSW in Austin, Texas. I spearheaded social media copy and promotion, as well as live-posting throughout the chats. Additionally, I hosted one of the two panels with industry professionals.

  • New Balance

    Over the course of several years, New Balance partnered with The FADER for various activations and editorial projects, such as FADER Fort at SXSW, as well as their “Never Stop Exploring” campaign. I led the social copy creation for these partnerships.

  • Visible Wireless

    Visible Wireless partnered with The FADER in 2018 and 2019 for several activations in New York City, with artists such as Questlove and A$AP Ferg. I led the social copy creation as well as social strategy/promotion and distribution for these events.

  • YouTube Music

    In 2016 YouTube Music partnered with The FADER for “See in Blue,” a documentary spotlighting the rise of global superstar Dua Lipa. I took the lead on the social strategy, copy, and digital distribution for this project.

Copy samples

From news and editorial, to streaming services and consumer products, I have experience crafting copy for a variety of clients.

Results

While I am very experienced in pulling regular reports, compiling data, keeping track of growth, and using those metrics to inform social/digital strategy, I am admittedly not great at storing that information for my portfolio after I’ve left a company! Anyway, I did find this little number. :)

From The FADER’s Instagram account, 2016 - 2019 with virtually no paid/boosted support.

Entrepreneurial projects

Black Crossword

Black Crossword is a free daily mini crossword puzzle that places emphasis on terms and clues from across the Black diaspora. New puzzles are available daily on blackcrossword.com. My first book of puzzles is available via Amistad/HarperCollins. The second book was released in June 2025.

Pache Studio

Pache Studio is a handmade clay jewelry line, with a focus on lightweight and hypoallergenic materials.

Skills & Education

    • Tools:
      SocialFlow, SproutSocial, Later, Buffer, Hootsuite,

    • Tools:
      Google Analytics, Google Search Console, Parse.ly, Chartbeat

    • Tools:
      Airtable, Google Suite, Slack, Google Teams, and common sense :)

Let’s work together!

Reach out via the contact form or by email: julianaopache@gmail.com